PROPOSAL PHOTOGRAPHY BUSINESS
PLAN
“SELF PHOTO STUDIO “
Conrresponding
Author : Dr Zalzulifa, M.pd
Arranged By :
1.
Muhammad Fairuz irhash
(2291471054)
2.
Haidar Khoirul aththar
(2291471032)
3.
Raka Hafizh athallah
(2291471087)
i
TABLE OF CONTENTS
Cover…......................................................................................................................... i
Financial projects......................................................................................................... 6
ii
FOREWORD
Laud and appreciation
for the nearness of god all-powerful, who has given delight, so that we are able total this last venture on
time. We moreover thank Mr.Zalzulifa, M. pd. Who was given the assignment of making a company proposition. Each human
being lives not as it were alone, back from friends comes in different shapes.
This proposition is ready as to meet the
determinations and targets
of our task with respect to the PBLL task. In planning this proposition I would like to
thank my group mates who have made a difference,
both ethically and tangibly.
we realize
that the company's
proposition is distant
from culminate. hence I trust there are reactions
and recommendations from different
parties.
We trust that this report that we have made can include to the information and understanding of the perusers
and is additionally valuable for the advancement of science.
Jakarta , 11 April 2023
BACKGROUND
The self photo studio business is a business that is
currently popular. This is due to the increasing public
interest in taking
pictures, especially with social media and selfie
trends. The concept
of this self photo studio is to provide facilities for customers to take photos independently with the equipment
provided by the studio.
In this digital
era, many people
want to have good quality
photos to post on social media or for personal
use. However, not everyone has a camera
or adequate equipment to take good photos. Therefore, a self photo studio can be a
solution for those who want to have good and quality photos without having to have
expensive equipment.
Apart from that, self photo studios can also be an
alternative for customers who don't want to use
the services of a photographer for reasons of privacy or high costs. At an affordable
price, customers can take their own photos with a quality camera and professional results.
The self photo studio business also has the potential to
grow rapidly because it is not only in demand
by individuals, but can also be an option for various business needs such as
product photos, advertisement photos,
or even employee profile photos. Thus, the self photo studio business has a wide market share and the
potential to provide large profits.
Such is the background for the self photo studio
business proposal. This proposal will explain
in more detail the business concept, target market, competition
analysis, marketing strategy, and financial projections.
CONCEPT
The self photo studio business concept is to provide
facilities where you can take independent photos
using quality cameras and complete studio equipment. Customers can choose the desired
setting, angle, pose, and lighting themselves
to get the desired photo results.
Apart from that, in this business concept you can also
add photo editing services so that the photos
you take can look better and professional. This editing service can be
performed independently by the
customer or with the help of
trained studio staff.
A self photo studio business can also offer photo
packages for certain purposes, such as pre- wedding,
family photos, or even product photos. In these packages, more time and
facilities are usually provided for customers
to be able to take photos with better and varied results.
To differentiate itself from similar businesses, a self
photo studio can offer a unique and interesting
concept or theme. For example, vintage, futuristic concepts, or concepts that
are in line with current trends.
Thus, the self photo studio
business can provide
a different experience and make customers want to come back again
to take photos at the studio.
Apart from that, the self photo studio
business can also provide various
kinds of accessories or props that customers
can use to beautify their photos, such as hats, glasses, headdresses, or even costumes.
In the self photo studio business concept, customer
experience is very important. Therefore, the studio
must provide a comfortable and friendly atmosphere for customers to take photos
as well as staff
who are professional and ready to help
if customers need assistance.
TARGET MARKET
The target market for the self photo studio business are
individuals or groups who have the need
to take good quality photos and professional results at an affordable cost.
Here are some market segments
that can be targeted
by the self photo studio
business:
1.
Teens and young people
This segment is one of the main market segments for the
self photo studio business because
they are a group that is very active on social media and likes to take selfies. Teenagers and young people often take
photos to post on their social media and they
want the photos to look attractive and of good quality.
2.
Young couple
Young couples such as couples
who are getting
married or couples
who are dating
often take photos together
to show their affection on social media. A self photo studio business
can offer pre-wedding packages or romantic and good quality
couple photos.
3.
Family
The family market segment can be a potential customer
for the self photo studio business because
they want to have good quality and creative photos
with their family.
A self photo studio business can offer family photo packages or photo sessions
for children.
4.
Small and medium business
Small and medium businesses can also be the target
market for self photo studio businesses. This business needs product photos
and advertising photos
to promote their
products on social media or their
website. A self photo studio
business can offer
product photo packages and
business photography services that assist businesses in promoting their
products.
5.
Traveler
The tourist market segment can also become
a target for the self photo studio business.
Tourists want to take good quality photos as mementos of the places they
visit. A self photo studio
business can offer
travel photo packages
and help tourists
get creative and professional photos.
In marketing the self photo studio business,
it is important to understand the characteristics and needs of each targeted
market segment and provide services according to their needs.
COMPETITION ANALYSIS
Competition
analysis is very important in the self photo studio business, because there are many competitors in this industry.
The following are several factors that must be considered in a competition analysis:
Products and services offered
by competitors
Self
photo studio businesses must know the products and services offered by their competitors. This can help a self photo studio
business to differentiate itself from competitors and offer something
different and attractive to
customers.
1. Product and service quality
The quality of products and services offered by competitors must be
analyzed in depth. A self photo studio business
must ensure that the products
and services offered
are of the same quality
or even better than competitors.
2. Price
Prices of products and services offered by competitors should also
be analyzed. The self photo studio business
must ensure that the price offered is in accordance with the quality of the products and services
provided and also competes with competitors'
prices.
3.
Location
The location of competitors should also be analyzed. Self photo
studio businesses must ensure
that their location
is easily accessible and strategic so that customers
can easily access
their studio.
4.
Marketing and promotion
Marketing and promotion carried out by competitors must also be
analyzed. A self photo studio
business must know how competitors market and promote their business so they can
create an effective marketing strategy.
After conducting a competition analysis, the self photo studio
business must determine the advantages that can differentiate them from competitors. This advantage can be in the form of product, service, price, location, or
marketing and promotion. This can help the self photo studio business to attract
customers and compete with competitors
in the market.
MARKETING STRATEGY
The
right marketing strategy is very important for promoting a self photo studio
business. Here are some marketing strategies that can be done:
1.
Build brand awareness
Building brand awareness can be done by promoting on social media,
placing advertisements on local websites,
or even giving discounts or free vouchers
to new customers.
2. Using social
media
Self photo studio businesses can take advantage of social media to
promote their products and services. Using
Instagram, Facebook and Twitter can help self photo
studio businesses to access
more customers and build customer relationships.
3.
Offer special packages
or promotions
Offering special packages
or promos can help a self photo studio business
to attract new customers and retain existing
customers. For example, a self photo studio business can offer promos
for couples getting married or family
photo packages.
4.
Organize events
Holding events such as photo contests or photography workshops can
help self-photo studio businesses
to promote their business and also improve relationships with customers.
5. Improve service
quality
Improving service quality can help self photo studio businesses to
retain existing customers and attract
new ones. A self photo studio business must ensure that the resulting
photos are of good quality
and the customer service provided
is satisfactory.
6. Develop relationships with customers
Developing relationships with customers can be done by sending email
newsletters, responding to comments
on social media, or even giving customers birthday cards.
In carrying out a marketing strategy, it is important to
adapt the strategy to the characteristics of the targeted market segment. A self photo studio business
must understand customer
needs and provide
services that suit their
needs.
FINANCIAL PROJECTIONS
Financial projections are very important in the self
photo studio business, because they can help businesses predict their future
financial performance. Here are some financial projections that can be made:
1.
Revenue projections
Revenue projections can be made by estimating the number
of customers and prices offered by
the self photo studio business. For example, a business could project the average
number of customers per month and the price offered for each photo package.
2. Cost projections
Cost projections can be made by estimating operational
costs such as space rent, electricity,
materials needed to make the studio look attractive, photo equipment, and employee
salaries.
3.
Profitability analysis
Profitability analysis can be done by comparing
revenue with costs. Businesses can use this analysis to determine whether the business is making a profit
or not.
4.
Cash flow projections
Cash flow projections can be done by estimating the
amount of money coming in and out of the self photo studio
business. This can assist businesses in estimating the capital requirements needed to run the
business.
5.
Growth projections
Growth projections can be made by estimating the growth in the number
of subscribers and revenue of the self photo studio business in the future.
6.
Risk analysis
Risk analysis can be carried out by considering the
factors that can affect the financial performance of the self photo studio business such as competition, economic conditions, and other factors that can affect
income and costs.
After making financial projections, self photo studio businesses can take the necessary steps to improve
their financial performance and achieve the financial goals that have been set.
CLOSING
In order to start a self photo studio business,
careful preparation is required, including
understanding the business concept, target market, competitive analysis,
marketing strategy, and financial
projections. In running a self photo studio business, it is important to
provide quality service and develop
good relationships with customers. In the long term, this business has the potential to generate
significant profits and can continue to grow in line with the growing demand for photography services.
Therefore, I hope that this proposal will help to obtain the financing and support needed to start and develop a
successful and profitable self photo studio business.
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